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Annabelle Mu'azu

Entrepreneur, Art Curator, E-Commerce & Social Media Consultant

Annabelle is a creative entrepreneur, with a passion for the arts and fashion, founder of online luxury lingerie platform and over 15 years experience in the arts working as an independent Curator & Consultant.


In a Nutshell

Entrepreneur, Art Consultant, E-commerce, Marketing & Social Media Specialist, Creative Brand Consultant & Mentor

Driven and articulate with an entrepreneurial spirit, Annabelle began her successful career, as a freelance curator & consultant, establishing online gallery, Cocoa Arts. She has curated major exhibitions, in cities including London, Lagos and Dubai, whilst consulting for private organisations and was a researcher for a project on the Trans Saharan Slave for Nobel Laureate Prof Wole Soyinka. Always thinking outside of the box and keen to explore other passions, she founded Beautifully Undressed, an online lingerie emporium, in 2013, where she is CEO, overseeing the buying, marketing and brand partnerships.  A social media and marketing enthusiast with a strong track record in fundraising, has also worked at African Fintech company,, as their Marketing Director where she developed and implemented the marketing strategy. 

In 2020, she upped her passion for lingerie and launched IHUOMA, a luxury lingerie and loungewear brand, created to celebrate the beauty of the modern Black Woman. 


Her years of experience has seen her mentoring artists and young fashion entrepreneurs on their brand and business strategies.

Ihuoma Campaign
Beautifully Undressed
Founder /Curator As It Is Exhibition
Eden Campaign 2017
Cocoa Arts
Blame it on Rio!
Beautifully Undressed Launch Event


Cora Harrington, Editor in Chief of The Lingerie Addict

"I love this lookbook so, so, so much. It is perfection. To be honest, I’d never even heard of Beautifully Undressed before last week and now I want them to take all my money. That is the power of a gorgeous lookbook".

Wole Soyinka, Nobel Laureate in Literature, Professor Emeritus

"As It Is!, the exhibition of African art in the Arab world strikes me as a most essential dimension of creative dialogue between two vibrant cultures... I am proud to work with Annabelle and to be patron  of this exhibition"

Tamar Kendall, Freelance Writer & Stylist 

"Working with Annabelle is a real pleasure - an upbeat, driven and focused business woman with an impeccable taste for lingerie & goods buying for the luxury market"

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